Enterprise integration is strategic asset management in practice

Changing the rules of the game

Strategy innovation

Have the most successful competitors in your industry succeeded by executing better, or by changing the rules? Innovation in strategy is about redefining your industry and

What is value gap analysis?

Driving innovation in strategy·

Frequently used to focus on innovative product offerings: are there opportunities to change rules of the game? 

Equally valuable for differentiation based strategies as for low price strategies.

Can also help to identify new customer groups: to which customers are my product strengths most valuable? 

.Competitive strategy ·?
What is competitive strategy?

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